17 Apr 2018
April 17, 2018
There are a number of reasons to redesign your website, some more compelling than others. However, redesigning your website is probably one of the last things you think about in your business. However, it’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that it has on sales and revenue. For marketing to be effective, every touch point with a prospective customer must be in alignment. That includes your website which is one of your most important salespeople. That’s why when considering a website redesign, which is your main storefront and a key player in your lead generation efforts, you should consider the following 12 reasons to redesign your website
1. You are embarrassed by your website
If you are embarrassed to give out your website address because you are afraid of what your prospects might think of it, it may be time to consider a website redesign.
2. Your website no longer accurately reflects your brand.
To be taken seriously and to be considered a professional, credible business, it’s extremely important for your website to portray a strong brand image that represents your company accurately and captures the essence of your brand.
3. Your website is outdated compared to the new design trends.
With design trends changing every few years a website that is two or three years old can easily seem outdated when compared to a competitor who has a website that is up to date with the latest design trends.
4. Your website isn’t responsive.
Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. In reviewing your analytics if you discover that a large chunk of your website visitors are originating from a mobile device it’s time for a responsive design.
5. You are losing mobile visitors.
If your website is not mobile friendly and a large portion of your visitors are originating from a mobile device, you may be losing visitors and experiencing a higher bounce rate than usual. This will no doubt directly affect your bottom line, because it will cost you valuable leads
6. Your website does not reflect the expansion of your capabilities and offering.
If the list of services that you provide has grown and your old website does not reflect the full suite of services that you now provide, this can result in customers going elsewhere to get a service that you provide because they weren’t aware that you offered that service.
7. Your website is not optimized for search engines.
Perhaps your website was built utilizing a template or your urls are dynamic. A website redesign can help you improve your site architecture so that it is more SEO friendly
8. Your website currently does not support a content marketing strategy.
Implementing content marketing as part of your marketing strategy can help you build trust, establish credibility and increase traffic and leads.
9. Your website is built on outdated technology.
Perhaps your website is still built in flash which is difficult for search engines to read and difficult to access on mobile devices, or maybe your website is running on plugins that have not been updated in years.
10. You want greater control over updating your website.
Having greater control over managing and updating your website means that you can deploy marketing campaigns at a faster rate because you don’t have to wait on someone to make the changes for you.
11. You want to improve your website lead generation.
A new design that is streamlined with the right calls to action allows you to better optimize your website for lead generation
12. Improve your website security.
Perhaps one of the greatest concerns of our time is cyber security, and small businesses and entrepreneurs are just as susceptible to website hacking and viruses as larger businesses. If your website was built years ago and hasn’t been updated since, you are at greater risk for malware and hacking.
I hope you found these 12 reasons to redesign your website useful. It’s easy to get complacent when your website is working and its bringing your business, but it’s also important to maximize the opportunities you have. Great marketing means continual improvement in order to increase sales, maximize your return on investment and lower your cost per acquisition.
Found valid reasons to redesign your website in this article? Contact us today for a Free No Obligation Consultation.
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